Neil and Leland have mentioned a great quote from Mark Zuckerberg (founder/CEO of Facebook) which gets to the original sin many brands are committing these days, thinking we can just build branded communities that people will flock to. As Mark says, that’s clearly mistaken: “Communities already exist. Instead, think about how you can help that communityContinue reading “The purpose of information”
Noah has built an addictive little app – BrandTags. It’s a way of mapping all the things brands stand for in people’s minds. It shows you a brand and prompts you to enter the first word that pops into your head. Simple and addictive – he launched it on Friday and there are already 40,000Continue reading “Brand Tags”
Fine, I surrender. After a year of lurking, watching other people, and helping marketers understand it, I’m finally doing it.Yes, I’m on Twitter. Huzzah.
When I was in NY last week, I dropped by MoMA for a quick visit to the Design & The Elastic Mind exhibit. The exhibit is great, but I noticed an unexpected side effect to their excellent website: compared to the online experience, the show itself was a bit of a letdown. Now, the showContinue reading “Interactivity & heightened expectations”