The grammar of social media

For a social media presentation I’ve been looking at how different brands use twitter. One of the most revealing comparisons I came across is Hillary Clinton’s campaign vs Barack Obama’s (yes I’m Canadian, but I’m also kind of a US political junkie). They’re both on twitter, and both use it well – regular updates, oftenContinue reading “The grammar of social media”

Politics & the herd

The current US election cycle makes an interesting analogue for learning about brands and communication, because we get to see in a very short period of time a system with substantial advertising, quickly evolving candidate brands, and the ultimate measurement system, a public vote. As an op-ed piece in the NY Times points out today,Continue reading “Politics & the herd”