The purpose of information

Neil and Leland have mentioned a great quote from Mark Zuckerberg (founder/CEO of Facebook) which gets to the original sin many brands are committing these days, thinking we can just build branded communities that people will flock to.  As Mark says, that’s clearly mistaken: “Communities already exist.  Instead, think about how you can help that communityContinue reading “The purpose of information”

The grammar of social media

For a social media presentation I’ve been looking at how different brands use twitter. One of the most revealing comparisons I came across is Hillary Clinton’s campaign vs Barack Obama’s (yes I’m Canadian, but I’m also kind of a US political junkie). They’re both on twitter, and both use it well – regular updates, oftenContinue reading “The grammar of social media”