Well it turns out I didn’t alienate everyone at my little rant to the big MRIA research industry conference a few months back. I was invited to write a special feature this month in Vue, the official magazine of the MRIA. Coming so closely on the heels of last month’s article in the UK’s MRSContinue reading “In the press again”
For those of you who live in the UK, I have a feature in this month’s Research Magazine, published by the nice people at the Marketing Research Society. Those of you who’ve followed my ramblings on the subject of market research will already be familiar with the subject matter.
I think I managed to alienate the entire market research community here today. I was invited to speak at the MRIA‘s annual qualitative conference. The theme of the day was “Exploding Paradigms” and the organizers assembled a great list of people to talk about the forward edges of qual. I was really excited to seeContinue reading “Is research holding us back?”