jason oke

If you’re not in awe, you’re not paying attention.


“Beauty is now underfoot wherever we take the trouble to look.”

– RIP Robert Rauschenberg, October 22, 1925 – May 12, 2008

Filed under: Interestingness, words of wisdom


Last week’s PSFK conference was great.

Once again, I remain convinced that the real value in conferences lies in the social value they create. I mean to take nothing away from the speakers and content – there was lots of inspiring stuff.

But the best parts always seem to be in the breaks and drinks and little moments, catching up with some of my favourite people. What has struck me at the last few conferences and events I’ve been to is that in an age where many people already share their ideas and presentations, I find the most value comes in the things that can’t be replicated and disseminated online: the live conversations, the putting faces to names, the late night conspiratorial drinks, and generally the injection of some physicality and tangibility into the digital vagueness that defines much of life in the social web.

Seth has some similar, but probably more coherent ruminations on the theme.

Props to Piers for organizing, to Noah, Seth, and Leland for hanging out and getting me drunk, to Faris for getting me really drunk, and Adrian, Mike, Vivian, Lee, and I’m sure a few other people I’m forgetting for good conversations.

Filed under: Interestingness, People, planning, Social networks


Years ago I went through a phase where I was really into Nine Inch Nails.  I was younger and more emotionally repressed then (ok, maybe I was just younger) so loud, angry industrial music did more for me than it does today. I have a tendency now to listen to Herb Alpert & Tito Puente without any apparent irony.

But I really respect Trent Reznor (the guy behind NIN) for being one of the big artists, up there with Prince and Beck and Radiohead, who are trying to remake the music industry and actively experimenting with new ways of promoting and getting their music out to fans.

His 2007 album Year Zero included several songs issued as multi-track downloads online so fans could remix them, and launched with an alternate reality game seeded with flash USB drives left in washrooms at his concerts, and spawned its own fan-driven wiki in the style of Lostpedia

Since then he’s left his record company and gone out on his own. His latest album, Ghosts, came out a week ago, and once again experiments with lots of different online distribution tactics, from free downloads to $75 deluxe editions to $300 ultra-deluxe limited editions.  After the first week, it sounds like it’s been successful – they’re reporting $1.6 million in sales so far.

The most interesting piece of the launch involves calling for people to create visuals to accompany the album and post them on YouTube. He says it’s not a corporate-type contest and there will be no prizes, but rather it’s an exercise in collaboration between him and his fans. He doesn’t know what will happen next, but if he gets a lot of content back, he’ll select from the submissions and find some ways to use them – he’s thrown out ideas like anonline film festival, a TV special, or showing them as a backdrop to a special live concert.

Filed under: Creativity, Interestingness, Media, Music, Uncategorized, Web/Tech


Launched to coincide with Valentine’s day is some nice work from Johnson & Johnson for KY (the lubricant, not the bluegrass state) by Poke NY.  I can only imagine the uproarious jokes that take place around the office when your company’s name is Poke and you work on lube.

The site’s called Keep Life Sexy.


It reminds me a bit of the Jonathan Harris piece from a few years ago We Feel Fine, or Method’s Come Clean site.

With sites like these the content is very simple. But what makes each interesting is that they present simple information in compelling ways. They provide an entertaining little window in others’ feelings & lives that’s a bit voyeuristic and fun. Nice, simple stuff.

Filed under: Creativity, Interestingness, Web/Tech

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