The second campaign that we’ve just launched is for a few other Frito-Lay brands. Frito-Lay is introducing some new products and reorganizing some of their their packaging and in-store shopping experiences to appeal more to women. As you can imagine, it’s a massive project for them. To support those initiatives, we’ve created a new webContinue reading “Only in a woman’s world”
We’ve had a couple of big new campaigns launch in the US over the past few weeks. These have both been in the works for ages so it’s nice to finally see them out there and getting some positive response. And both are the kind of stuff that I’m honored to just have been in theContinue reading “Happiness is simple”
My favorite Nike ad in years, and what every soccer/football player who’s ever played has secretly dreamed of. Directed by Guy Ritchie. It’s lovely. And exactly what TV is still great at.
The current US election cycle makes an interesting analogue for learning about brands and communication, because we get to see in a very short period of time a system with substantial advertising, quickly evolving candidate brands, and the ultimate measurement system, a public vote. As an op-ed piece in the NY Times points out today,Continue reading “Politics & the herd”