Only in a woman’s world

The second campaign that we’ve just launched is for a few other Frito-Lay brands. Frito-Lay is introducing some new products and reorganizing some of their their packaging and in-store shopping experiences to appeal more to women. As you can imagine, it’s a massive project for them. To support those initiatives, we’ve created a new webContinue reading “Only in a woman’s world”

Politics & the herd

The current US election cycle makes an interesting analogue for learning about brands and communication, because we get to see in a very short period of time a system with substantial advertising, quickly evolving candidate brands, and the ultimate measurement system, a public vote. As an op-ed piece in the NY Times points out today,Continue reading “Politics & the herd”