jason oke

If you’re not in awe, you’re not paying attention.

9 things about me

1. My name is Jason Wesley Oke. The Oke part is an old English spelling of “oak” as in the tree (and is pronounced that way), but people often think I’m Nigerian, Japanese, or Finnish. Which is to say I inevitably disappoint most people on first meeting. The Wesley comes from Charles Wesley, a founder of the Methodist Christian movement and composer of many well-known hymns (well-known if you’re the Methodist church-going type). He was no relation, I just had ancestors who were really active in the Methodist church and wanted to honor him, and the name somehow became a family tradition. The Jason my parents thought would be unusual name, but then it became the 3rd most popular name the year I was born, and I was one of 6 Jasons in my grade one class of 24 kids. Funny how that happens.

2. I’m originally from Toronto, Canada. But now I live in Hong Kong, China. I love it here, it’s easily one of the best cities in the world, and you really should come visit.

3. I have a lovely wife, a rambunctious daughter, a chilled-out son, a baby who eats & sleeps a lot, and a dog with anxiety issues. They make me crazy, and they make my life deeply awesome.

4. I spent most of my career in marketing as a strategic planner, which involves helping companies think about their strategies for communications, and understanding the motivations and behaviour that leads people to like brands and buy things. I really enjoy doing it. I’ve worked at large multi-national firms and startup boutiques, done freelance consulting work, and started my own partnership. Along the way I’ve been lucky enough to work with clients like Coca-Cola, Pepsico, Kellogg’s, Frito-Lay, Nintendo, Wrigley’s, Quaker, Starbucks, P&G, Unilever and Colgate. In 2012 I made the jump to management, despite my protestations that I’m horribly unqualified for the job, and currently I’m Regional Managing Director of a WPP agency called Red Fuse, and doing a lot of work with Colgate-Palmolive.

5. I’ve always told people I stumbled into advertising by accident: I literally started in the mail room. But I realized recently that I’ve actually been in communications for a long time. I was in a diaper commercial when I was a baby (apparently I was fussy, bored easily, and didn’t take direction well – not a lot has changed). Then I was editor of my elementary school newspaper, started a sports newspaper in high school, edited yearbooks in both high school and university, and briefly experimented with DJ’ing. So I guess my connection to media runs deeper than I ever really acknowledged. In hindsight it all seems so obvious.

6. I seem to talk a lot – presenting to clients, speaking at conferences, teaching marketing courses, debating minor points of cultural trivia. But I still find it odd because I used to be quite shy. I could barely make eye contact until university.

7. I’m a classically trained tuba and piano player. I used to play in national youth orchestras. Then I stopped and haven’t touched one in 20 years.

8. I make a really good beet risotto. My paella is pretty good too.

9. I’m a poor but enthusiastic dancer, and an embarassing but not-infrequent karaoke performer. I do a pretty good Don’t Stop Believin’, and my rendition of Whitney Houston’s “Greatest Love Of All” has brought down the house on a few occasions. And for the record: yes, I do believe the children are the future.

6 Responses

  1. formfaktor says:

    Hi Jason,

    I added you on my blog roll on http://formfaktor.wordpress.com.

    Good luck at Juniper Park!!

    Was good meeting you. I am sure you will kick ass there.

  2. James Hipkin says:

    Jason, you don’t know me but we have much in common. I’m also Canadian (left 20 years ago to find out what the rest of the world thinks and now live in San Francisco) and work in advertising, I also trained as a tuba player (Ottawa Youth Orchestra / Queens University), really like talking, making risotto / paella, and I’m also a poor but enthusiastic dancer. Good luck with Jupiter Park.

  3. Jaya Kumar says:

    Jason,

    Glad to have you on board – imagine a client saying that – you are doing very well.

  4. Jason,

    Wanted to send a shout out to all those with a birthday in September! Had a blast working alongside you at Planningness, and hope to run into you again in the future.

    Someone totally needs to carry out our idea on the Epic Fail/Epic Learning Awards…

    All the best,
    -Sam Renbarger (spelled how it sounds)

  5. Marcela says:

    Interesting presentation!
    good for you! :-)

    I work in an agency and trying to do the same as you.

    regards from an Argentinian college (who write in english worse than speak)

    Marcela (from the end of the world)

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