I’m very excited to share some details about an upcoming event for Toronto’s strategic planning community.
First, some background. The idea for this came out of discussions I and a few other planners and strategy types have been having over the last 6 months. We realized a few things:
- There are thriving planning communities in other markets, such as the APG in the UK, and lots of sharing and discussion in the blogosphere, but in Canada and specifically Toronto there’s no sense of local community at all.
- Because of this, while other marketing communities (creative, clients) have events targeted to their interests and needs, the strategic planning community doesn’t have anything of its own.
- Most importantly, the strategy community has increasingly become a fractured field, with lots of different disciplines (account planning, communications planning, engagement planning, user experience planning, etc) across different types of companies (traditional/media/digital/design agencies, clients, market researchers, etc) – but there’s not much interaction or cross-pollination between these groups. But we’re all doing similar things, and increasingly the client challenges we all face require learning about each others’ skills and toolsets.
- And despite our lack of community, there’s still some amazing, world-class strategic thinkers and thinking going on here, and it’s time to celebrate that fact more.
So this is an attempt to foster more of a community around marketing strategy in Toronto (and Canada). We’re starting with an event, and if it’s a success, we hope to make it a regular thing.
Thursday April 9, 2009 – 2-6pm
The Art Gallery of Ontario – Jackman Hall
The event has a pretty amazing list of speakers, including the lovely and talented Mark Earls, all the way over from London; and some of Canada’s leading lights including Sean Howard, Matt Milan, Michael Anton Dila, and Laurence Bernstein. And, to bring down the average, I’ll be chairing the afternoon’s proceedings.
In addition to the speakers, the event will include some food & drink and lots of opportunities to socialize and meet new people.
Details for the event and ticket registration information can be found by clicking the big orange button above, or here.
Hope to see you there.