jason oke

If you’re not in awe, you’re not paying attention.

AAAA planning conference goodness

So the big AAAA planning conference is coming up in a month. And a couple of good things are shaping up.

The first thing is if you’re a junior or intermediate planner with under 5 years experience, Planning For Good (which you can read more about here) is conducting a workshop on the Sunday before the conference starts.

You’ll get to work on actual briefs from two amazing organizations: Kiva.org (the microlender) and Witness (the human rights organization).  You’ll be assigned into teams and competing to develop the best insights, strategies, and solutions to a challenge they set out. Each team will be mentored by a leading planning director from the industry. After a day of working, you’ll present back to a panel that includes the PFG committee and the marketing directors of these two organizations. This all happens on Sunday, so you won’t miss any of the conference. The work with be showcased and presented during the conference and at a PFG event on the Tuesday evening of the conference. 

To participate, sign up for “Real Time Crafting” workshop when you send in your conference application and fees. Also note which cause you wish to work on (Kiva or Witness).

The second thing is the Minneapolis planning crew of Paul Isakson and Kelly Thompson have created a Facebook group for people who are attending the conference so we can make plans and connect beforehand. It will also be a place to discuss the conference as it goes, recap afterwards, and most importantly gossip about who had the best ironic t-shirts, designer sneakers, and funky eyewear (aaahhhh, planner fashion).

Additionally, they’ve proposed a cocktail gathering on Tuesday night at Shore Club’s Skybar for people to hang out and unwind on the last night of the conference. This may also turn into the PFG event. The details and RSVP can be found here.

Looking forward to seeing anyone that’s attending…

Filed under: planning, planning for good

2 Responses

  1. Courtney Kuehn says:

    i wish i could attend. so Dopplr tells me you’ll be visiting this lovely Land of 10,000 (actually, it’s more) Lakes in a few weeks?

  2. jasonoke says:

    I am indeed. Teaching at the Ad School again. Want to go out for a drink one night?

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