AAAA planning conference goodness

So the big AAAA planning conference is coming up in a month. And a couple of good things are shaping up. The first thing is if you’re a junior or intermediate planner with under 5 years experience, Planning For Good (which you can read more about here) is conducting a workshop on the Sunday beforeContinue reading “AAAA planning conference goodness”

The purpose of information

Neil and Leland have mentioned a great quote from Mark Zuckerberg (founder/CEO of Facebook) which gets to the original sin many brands are committing these days, thinking we can just build branded communities that people will flock to.  As Mark says, that’s clearly mistaken: “Communities already exist.  Instead, think about how you can help that communityContinue reading “The purpose of information”