jason oke

If you’re not in awe, you’re not paying attention.

AAAA planning conference goodness

So the big AAAA planning conference is coming up in a month. And a couple of good things are shaping up.

The first thing is if you’re a junior or intermediate planner with under 5 years experience, Planning For Good (which you can read more about here) is conducting a workshop on the Sunday before the conference starts.

You’ll get to work on actual briefs from two amazing organizations: Kiva.org (the microlender) and Witness (the human rights organization).  You’ll be assigned into teams and competing to develop the best insights, strategies, and solutions to a challenge they set out. Each team will be mentored by a leading planning director from the industry. After a day of working, you’ll present back to a panel that includes the PFG committee and the marketing directors of these two organizations. This all happens on Sunday, so you won’t miss any of the conference. The work with be showcased and presented during the conference and at a PFG event on the Tuesday evening of the conference. 

To participate, sign up for “Real Time Crafting” workshop when you send in your conference application and fees. Also note which cause you wish to work on (Kiva or Witness).

The second thing is the Minneapolis planning crew of Paul Isakson and Kelly Thompson have created a Facebook group for people who are attending the conference so we can make plans and connect beforehand. It will also be a place to discuss the conference as it goes, recap afterwards, and most importantly gossip about who had the best ironic t-shirts, designer sneakers, and funky eyewear (aaahhhh, planner fashion).

Additionally, they’ve proposed a cocktail gathering on Tuesday night at Shore Club’s Skybar for people to hang out and unwind on the last night of the conference. This may also turn into the PFG event. The details and RSVP can be found here.

Looking forward to seeing anyone that’s attending…

Filed under: planning, planning for good


Likemind Toronto is this Friday. 

Same details as usual: come on out for breakfast, beverages, conversation and good times with people from the marketing, media, design and digital community in Toronto. And all at the same time as others are meeting in cities around the world. How cool is that?

Over Easy, 208 Bloor Street West (map).

Friday June 20, 8:00am.

Hope to see you there.

Filed under: Coffee, likemind

The purpose of information

Neil and Leland have mentioned a great quote from Mark Zuckerberg (founder/CEO of Facebook) which gets to the original sin many brands are committing these days, thinking we can just build branded communities that people will flock to.  As Mark says, that’s clearly mistaken:

“Communities already exist.  Instead, think about how you can help that community do what it wants to do.”
This reminded me of my favourite Zuckerberg quote (as reported by Esther Dyson at the Web 2.0 conference last year):
“The other guys think the purpose of communication is to get information. We think the purpose of information is to foster communication.”
So true, so good. Once again, it’s all about the social object.

By the way, if you haven’t already, check out Neil’s excellent presentation “What’s Next – How Social Media Changes the Rules For Good”. It rocks the casbah. And Neil’s a super nice guy.

Filed under: Social networks, Web/Tech


In meta-media news, my grammar of social media post from last week got picked up today by the Design Observer and then by Bruce Nussbaum in Business Week. All of which has led to a few thousand new visitors and being featured as one of WordPress’ fastest growing blogs.

So if you’re new here, hi. Thanks for coming. I hope you stick around.

The lesson here? At this particular cultural moment, writing about Obama, Clinton, and Twitter is a hot combination to get some press. Now if only I could figure out a way to get Lindsay Lohan, Angelina Jolie, sub-prime mortgages, and the Lost season finale in there…

Filed under: Media, Social networks, solipsism

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