jason oke

If you’re not in awe, you’re not paying attention.

Brand Tags

Noah has built an addictive little app – BrandTags.

It’s a way of mapping all the things brands stand for in people’s minds. It shows you a brand and prompts you to enter the first word that pops into your head. Simple and addictive – he launched it on Friday and there are already 40,000 80,000 200,000 (UPDATE: up to one million) responses.

Reminds me a bit of David‘s project Brand vs Brand – also a lot of fun to play with.


Filed under: brands, planning, Web/Tech

5 Responses

  1. Noah Brier says:

    Thanks for the shout out Jason, actually up to 80k and counting now …

  2. Looking forward to seeing the Brand Cloud.

    Hope you’re well Jason.

  3. Jon Hoult says:

    Interesting to see that people still think of music when they see the mtv logo. Wonder how long we have before the reality tv tag gets bigger.

  4. michaelnau says:

    This site is rather interesting as well-the visual dna of brands:
    Great blog, btw! A friend passed along your “Grammar of Social Media” post-insightful.

  5. This is awesome. Great blog, and great post. Both Brandtags and your blog are now bookmarked. I hope to write a blog entry about both sites soon.

    Have a great day! Keep up the great work!

    Ryan Drumwright

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