Brand Tags

Noah has built an addictive little app – BrandTags.

It’s a way of mapping all the things brands stand for in people’s minds. It shows you a brand and prompts you to enter the first word that pops into your head. Simple and addictive – he launched it on Friday and there are already 40,000 80,000 200,000 (UPDATE: up to one million) responses.

Reminds me a bit of David‘s project Brand vs Brand – also a lot of fun to play with.

Published by jasonoke

Global Client Leader, WPP Married to @meredithoke. I have some kids. I travel. I eat. I internet.

5 thoughts on “Brand Tags

  1. This is awesome. Great blog, and great post. Both Brandtags and your blog are now bookmarked. I hope to write a blog entry about both sites soon.

    Have a great day! Keep up the great work!

    Ryan Drumwright

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