This coming Monday April 28th, join the worldwide Planning for Good breatheren for a really cool experiment. Recently, a topic of much discussion has been fast strategy: given today a brand’s speed to market and speed of reaction to events is a big advantage, the need for strategists to be able to generate good ideas faster, with fewer resources, has become a key part of the job. Richard, in typical fashion, has a call to arms on the subject.
On Monday, the UK’s main advertising body, the IPA, is holding a conference on fast strategy. And as part of that, they’re having a live strategy bake-off with some of the UK’s biggest names competing. The contestants will be briefed and given a couple of hours to generate a strategy against a difficult UK government public service brief. PFG’s own lovely and talented Mark Earls is one of the participants. And he’d like to call on the assembled global PFG masses to help. Mark will post the brief online and over the course of 2 hours, we can all help in generating a solution.
The catch is this all happens on London time, so in some parts of the world that may mean getting up early or staying up late. The brief will be posted at 10am London time (that’s 5am EST, 4am CST, and 2am PST in North America), and responses need to be in 2 hours later by 12pm London time.
You must be a member of PFG to particpate so if you haven’t already, join up here.
If you’re interested in joining Mark’s global planning army, shoot me an email – my address is under the “contact me” tab at the top of the page. And if you want more details on the IPA event, Ed Cotton has a full write up over at Influx.
This should be really fun.