Design & The Elastic Mind

I’ve been spending most of my time recently thinking about design and its ability to shape and influence behavior. Design is one of the core things we do here at Juniper Park, and I believe it’s at the core of the future of communications (I’m not the only one).

So I’m really excited by the new MOMA exhibit with the fantastic title of Design & The Elastic Mind.

From the exhibit overview:

Adaptability is an ancestral distinction of intelligence, but today’s instant variations in rhythm call for something stronger: elasticity, the product of adaptability plus acceleration. Design and the Elastic Mind explores the reciprocal relationship between science and design in the contemporary world by bringing together design objects and concepts that marry the most advanced scientific research with attentive consideration of human limitations, habits, and aspirations. The exhibition highlights designers’ ability to grasp momentous changes in technology, science, and history—changes that demand or reflect major adjustments in human behavior—and translate them into objects that people can actually understand and use.

I totally want to steal the line “combining advanced research with attentive consideration of human limitations, habits, and aspirations” to describe what planning does (or at least what it should aim for).

The exhibit contains 300 projects divided into seven different design topics. They’ve put the entire exhibit online, along with some projects that couldn’t make it into the physical exhibit.

You have to check out the website. The site, like the exhibit itself, is mind-blowing in depth. And true to its name, it’s highly elastic. It runs the gamut from exploring different ways to visualize information, to 3D modeling, to pre-fab building, to computational origami, to Google Maps mash-ups, to videography of oral histories of family cooking secrets.

Needless to say, this was a very bad thing for my productivity today. I can’t wait to get to NY to see it in person. Anybody want to hook up an excursion around the PSFK conference?

Published by jasonoke

Global Client Leader, WPP Married to @meredithoke. I have some kids. I travel. I eat. I internet.

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