Launched to coincide with Valentine’s day is some nice work from Johnson & Johnson for KY (the lubricant, not the bluegrass state) by Poke NY.  I can only imagine the uproarious jokes that take place around the office when your company’s name is Poke and you work on lube.

The site’s called Keep Life Sexy.


It reminds me a bit of the Jonathan Harris piece from a few years ago We Feel Fine, or Method’s Come Clean site.

With sites like these the content is very simple. But what makes each interesting is that they present simple information in compelling ways. They provide an entertaining little window in others’ feelings & lives that’s a bit voyeuristic and fun. Nice, simple stuff.

Published by jasonoke

Global Client Leader, WPP Married to @meredithoke. I have some kids. I travel. I eat. I internet.

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