jason oke

If you’re not in awe, you’re not paying attention.

New beginnings

Well hi there.

I guess this marks the ribbon cutting on my next adventure. As you may have heard, I’ve left Leo Burnett after 6 and some years.

[I’ve noticed that – completely unintentionally – I seem to do things in 6 year cycles. I did 6 years in high school (it was a combined middle/high school), 6 years in university, 6 years at my first job at Chiat/Day, and a bit more than 6 years at Leo. My wife and I got married 4 years ago; she tells me she’s somewhat worried.]

What beckoned is an opportunity to be the head of planning and part of the management team at a brand new agency called Juniper Park (it hasn’t officially launched yet, so don’t bother looking for a website or anything about it). The chance to help chart the course of a new agency is by turns exciting, fascinating, and terrifying. But more on that later.

So: new job, new blog. It’s actually a welcome chance for a fresh start at things. I’m glad to be writing under my own name rather than that of an agency. Writing on behalf of an agency, and with the weight of a big agency’s imprimatur, was wonderful and had many advantages, but it’s also nice to not have to worry about getting a call from the lawyers or getting fired.

My old posts will continue to live on the Leo Burnett blog. And what can you expect here? More of the same, really. Only difference will be I might wander a bit more into non-work related stuff from time to time. But that’s about it.

Thanks for sticking around.


Filed under: life, solipsism

18 Responses

  1. Burst Labs says:

    Well, hey, congrats on your new venture! Not at all easy, as you already know, but the payoffs are definitely worth it.

    “Small opportunities are often the beginning of great enterprises.” – Demosthenes (384 BC – 322 BC)

  2. oakie says:

    It’s kind of sad that i can’t read your post on LB Toronto but best of luck. I wish you have a great time with the new beginning.

  3. Fantastic news. Sounds like a great opportunity. All the very best to you.

  4. hey congratulations. excellent work.

  5. Colin McKay says:

    That’s great news, Jason. Moving from big to small always energizes you – especially if you add responsibility as part of the move.

    I find my education/work cycle is based on a five year span – but my marriage has long past that cycle.

    Best of luck!

  6. […] we’re happy to see that Oke is now the Director of Strategic Planning at a new agency called Juniper Park. No details on the agency yet, but a hearty congrats to a fine, fine blogger. Posted by superspy […]

  7. Leland M says:

    Congrats! Very exciting to be part of a new agency. Best of luck!

  8. brettmacfarlane says:

    Good luck in the new start up. The Canadian ad landscape can always use a new challenger to keep everyone on their toes. Hope the demands of entrepreneurialism don’t stymie your blogging and sharing.

  9. mattress says:

    congrats mr oke! looking forward to your future posts

  10. Margaret says:

    Congrats Jason! Looking forward to learning more about Juniper Park. Cheers, Margaret

  11. El Gaffney says:

    awesome news and best of luck.

  12. Sounds like a great opportunity – best of luck with the new venture fella.

  13. Michael says:

    Congrats! Looking forward to seeing the updates with your new direction!

  14. Hans Suter says:

    Next change will take place in 2013 which cross totals 6, good luck.

  15. ivv says:


  16. Rusty-Chubb says:

    God speed!

  17. jennifer says:

    Congratulations Jason. That’s fantastic news!

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