New beginnings

Well hi there.

I guess this marks the ribbon cutting on my next adventure. As you may have heard, I’ve left Leo Burnett after 6 and some years.

[I’ve noticed that – completely unintentionally – I seem to do things in 6 year cycles. I did 6 years in high school (it was a combined middle/high school), 6 years in university, 6 years at my first job at Chiat/Day, and a bit more than 6 years at Leo. My wife and I got married 4 years ago; she tells me she’s somewhat worried.]

What beckoned is an opportunity to be the head of planning and part of the management team at a brand new agency called Juniper Park (it hasn’t officially launched yet, so don’t bother looking for a website or anything about it). The chance to help chart the course of a new agency is by turns exciting, fascinating, and terrifying. But more on that later.

So: new job, new blog. It’s actually a welcome chance for a fresh start at things. I’m glad to be writing under my own name rather than that of an agency. Writing on behalf of an agency, and with the weight of a big agency’s imprimatur, was wonderful and had many advantages, but it’s also nice to not have to worry about getting a call from the lawyers or getting fired.

My old posts will continue to live on the Leo Burnett blog. And what can you expect here? More of the same, really. Only difference will be I might wander a bit more into non-work related stuff from time to time. But that’s about it.

Thanks for sticking around.

Published by jasonoke

Global Client Leader, WPP Married to @meredithoke. I have some kids. I travel. I eat. I internet.

18 thoughts on “New beginnings

  1. Well, hey, congrats on your new venture! Not at all easy, as you already know, but the payoffs are definitely worth it.

    “Small opportunities are often the beginning of great enterprises.” – Demosthenes (384 BC – 322 BC)

  2. That’s great news, Jason. Moving from big to small always energizes you – especially if you add responsibility as part of the move.

    I find my education/work cycle is based on a five year span – but my marriage has long past that cycle.

    Best of luck!

  3. Good luck in the new start up. The Canadian ad landscape can always use a new challenger to keep everyone on their toes. Hope the demands of entrepreneurialism don’t stymie your blogging and sharing.

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