Looking for a quick overview of my stuff? Or just like reminiscing about three-year-old blog posts? Here are some of the most popular things I’ve written.
- Connections Planning in 2009 – a presentation that I gave (with Goodby’s wonderful & brilliant Gareth Kay) at Planningness 2009, the awesome and inspiring grassroots planning conference that rose up in place of the cancelled AAAAs event. This presentation has generated a ton of commentary & discussion, and we may evolve it into something longer.
- Transmedia planning and brand communities – A piece I wrote on my previous blog, picking up where Faris left off, his and my two posts became a thing and still seem to get referenced all the time.
- The grammar of social media – this was picked up by all kinds of media, from Bruce Nussbaum in BusinessWeek to the front page of Design Observer to Don Tapscott’s new book Growing up Digital.
- Is research holding us back? – a talk I gave to the Market Research Industry Association qual conference in 2008.
- From crisis to control – a feature article on the state of marketing research published in Research Magazine, the UK Market Research Society’s journal
- Briefs – another from my previous blog, some mandatory planner pondering and whinging about creative briefs.
- What your sexual history can tell us about market research – one of my favourite posts of all time.
- What research can’t tell you – another in a series of posts about the problems facing market research.
- Pre-testing part 1 and Pre-testing part 2 - a public debate I had with Nigel Hollis, chief global analyst at Millward Brown, about the worth and value of advertising pre-testing. Some heavyweights like Dr. Robert Heath weighed in. It was some good fun.
