Jason Oke is the Regional Managing Director of Red Fuse Communications. He led the Asian launch of this new WPP agency, which combined staff from Y&R, MEC, Wunderman, VML, and Grey Health Group into a bespoke agency for Colgate Palmolive, one of WPP’s biggest clients worldwide. He is also the Asia-Pacific regional WPP lead for all agencies working on Colgate-Palmolive across 14 countries spanning Greater China, South East Asia, and India, and Australia/NZ, and runs Y&R’s Hong Kong office.
A strategic planner by background, Jason was previously Y&R Asia’s Regional Strategy Director, before being elevated to the management role in early 2012.
Throughout an 18-year career, Jason’s work has been awarded for effectiveness with multiple Effie awards, the Grand Prix at Canada’s CASSIES, and the first ever global WARC Prize for Ideas and Evidence. He has served on the juries of top award shows such as the Clios (he becoming one of only a handful of strategists to ever judge the Clios), the North American Effies, the Digital Asia Festival, and Campaign Magazine’s Digital Media Awards. Jason has also taught at Miami Ad School, Ontario College of Art & Design, and Hong Kong Polytechnic University.
Prior to joining Y&R, Jason spent many years at international networks TBWA/Chiat/Day and Leo Burnett, as well as helping to launch and grow Omnicom’s boutique startup agency Juniper Park. He has worked globally with many of the world’s best companies including Coca-Cola, PepsiCo, Kellogg’s, Samsung, Nintendo, Starbucks, Frito-Lay, Wrigley’s, P&G, Unilever, and Colgate-Palmolive.
Jason was born in Toronto, Canada, and is married with three children who already speak much better Chinese than he does.