I’ve always hated writing bios. I find them really odd. How can you sum up yourself in a paragraph? Do you go self-important or self-effacing? Long or short? Stay serious or try for funny? Mention the family and pets?
And to be honest, I find writing in the third person to be an exercise in cognitive dissonance. It’s just weird. I had a PR person do mine since some people ask for these for work stuff and speaking engagements. And my mother likes reading it, she says it makes her proud. So mom, here you go:
Jason is recognized as a leading marketing strategist and a prominent voice in communications planning.
From Coke to Pepsi, Kellogg’s to Frito-Lay, P&G to Unilever, and Nintendo to Starbucks, Jason has been really lucky to work on some of the world’s best brands in Canada, the US, and globally.
Jason began his career at Chiat/Day, and later joined Leo Burnett, where he rose to VP, Strategic Planning. At Leo Burnett, he co-launched a ground-breaking Engagement Study, created the agency’s widely-read blog (cited by AdAge as one of the top 100 marketing blogs in the world), and played a leading role in the agency’s global planning network.
In 2007, Jason joined new agency Juniper Park as their first Director of Strategic Planning. Juniper Park combines the disciplines of strategy, design, and communications in multi-disciplinary teams to tackle complex client problems ranging from advertising to innovation to portfolio management to brand strategy. In just two years, Juniper Park has grown to 60 people, with an enviable client list across the US and Canada, and received extensive press coverage and awards ranging from Effies to CMAs to Cassies to Strategy B!G Ideas awards. It was named by Marketing Magazine as one of the top 10 agencies of 2008 and 2009.
Jason recently left Juniper Park to pursue a new venture.
Jason is passionate about the craft of strategic planning, and regularly speaks at industry events and writes for marketing publications in the US, UK, and Canada. Jason has also taught marketing strategy at Miami Ad School, OCAD and Humber College. He is also a co-founder and officer of Planning For Good, an international organization of over 1,500 strategic planners volunteering their time to provide strategic communication advice to not-for-profit groups around the world.
In fall 2009, Jason is on the jury of Strategy Magazine’s Agency of the Year competition, hosting the inaugural AToMiC conference in Toronto, and speaking at the Planningness ‘09 conference in San Francisco.
